Tasleem Arif
Corporate Identity

> Coporate Identity & Branding

Introduction

Almost each businesses have a trade name, small shopkeeper of the market at largest multinational. Only one minority of these companies however, have what could be classified like brand or marks name'.
Hot marking is a word generally referred by advertisers and people of marketing, but what makes it really average, how can you obtain it, and in a more important way; how will your profit business?
What Branding?

There are many various definitions of a mark, the most effective description however, is that a mark is a name or the symbol which is generally known to identify a company or they is products and to separate them from competition.

A well-known mark is generally regarded as one that people will identify, often even if they do not know the company or his products/services. They are usually the trade name or the name of a product, although it can also include the name of a device or a model of a product.

The total branding of a company or a product can also extend to a logo, a symbol, or even to characteristics of design.

For example:
The name of mark of Nike is known in the whole world, people can identify the name and the logo even if they never bought any of their products.

(Link to Portfolio of Branding – and 4-5 companies as sample)

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